Hello Bridesmaid, the eyes are on you!
Hey, nobody is more excited than you for your best friend's wedding, and we know...
Eye talk with Type Beauty
In the world of Gen Z, makeup is a form of self-expression. We're all about...
Blush guide made for you: Melanin rich skin
We all know how blush holds the power to elevate your entire look! And the...
From Purchase to Presents: Get Free Samples As Per Your SkinType
In a world bustling with consumer choices, it's often a challenge to strike the right...
Hello Bestie, It’s sale time!
There’s no better tale, story, or definition, except one where were two besties shop together,...
What’s in my makeup bag: Founder’s edition
Our founder Ananya Kapur is a chemist herself and is a makeup curator, quite literally....
Hit the Base right with remedial formulas!
Your base has been one of the most struggling spaces when it comes to makeup!...
Stop Making a Hole in your pocket and use these sticks instead!
We’re all fascinated when makeup brands come up with new products or new variants of...
