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CHEEKS CHEEKS
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Melt, but make it effortless

THE SKIN FEEL OF A SERUM, THE COVERAGE OF A TINT

A skincare-infused serum skin tint designed for lightweight, skin-like coverage and effortless everyday wear

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BEAUTY FOR EVERY TYPE.
Oily, dry, sensitive, acne-prone? We've got you.

Our makeup is powered by skincare science and made to flex with your skin’s needs—whatever they are.

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TINTED. TASTY. TOTALLY YOU.
Your lips & cheeks deserve better.

This is Jelly Tint—a juicy pop of color that melts on, stays on, and feels like nothing.

SHOP JELLY TINT
EVERY SHADE. EVERY STORY.
LOUD, SOFT, OR SUBTLE—WE GOT YOU.

These buttery-matte lipsticks flex with your mood and hydrate while they slay.

FIND YOUR TYPE
THE SKIN FEEL OF A SERUM, THE COVERAGE OF A TINT
Oily, dry, sensitive, acne-prone? We've got you.
Your lips & cheeks deserve better.
LOUD, SOFT, OR SUBTLE—WE GOT YOU.
THE SKIN FEEL OF A SERUM, THE COVERAGE OF A TINT
Oily, dry, sensitive, acne-prone? We've got you.
Your lips & cheeks deserve better.
LOUD, SOFT, OR SUBTLE—WE GOT YOU.

CRUELTY-FREE

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Find Your Perfect Match

Find makeup that loves your skin! Take the Type Beauty Skin Quiz for personalized, skin-loving makeup picks made just for you.

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Founder Image
ANANYA KAPUR
I’ve always loved makeup, but I hated how it messed with my skin. So, during the pandemic, I started mixing my own formulas — makeup that works like skincare. And it worked! That’s how Type Beauty Inc. was born: dermatologist-tested, skin-friendly makeup made just for you.
ABOUT US

Clean beauty, always

  • Clean & Vegan
  • Cruelty Free
  • No Harsh Chemicals
  • Skincare Infused

LOVED BY MANY

Yashvi Patel

Yashvi Patel

⭐ 4.5 | 5
“Amazing”
My acne cleared up while using the Zit Quit Foundation!
Nimrit Kaur

Nimrit Kaur

⭐ 4.5 | 5
“Pigment that pops, blend that slays”
Obsessed is an understatement. These shadows are buttery, buildable, and made for every mood—day to drama in seconds.
Inaya Dixit

Inaya Dixit

⭐ 4.5 | 5
“Bold color, zero drama.”
These lipsticks glide on like butter, stay all night, and look stunning on every shade of skin. We’re never going back.

SCIENCE BACKED BEAUTY.

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Should concealer be lighter or darker? It depends on what you want to achieve. Choose...

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STEP 1
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What is your skin Type

For additional help email customercare@typebeautyinc.com

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Featured Collection

GET EVEN FOUNDATION SAMPLE SET with shades for personalized matching.
Before and after image showcasing Get Even Foundation sample set results.
GET EVEN FOUNDATION SAMPLE SET

For Dark Spots and Dullness
SPF 50, PA++++
₹ 550
Get matte up foundation sample set online
best foundation for dry skin
MATTE UP FOUNDATION SAMPLE SET

For Oily and Acne Prone skin
SPF 50, PA++++
₹ 550
CALM ON FOUNDATION 1
calm on Foundation for sensitive skin
CALM ON FOUNDATION SAMPLE SET

For Sensitive skin and redness
₹ 550
"DECREASE Foundation Sample Set for finding your perfect shade."
DECREASE Foundation Sample Set for finding your perfect shade
DECREASE FOUNDATION SAMPLE SET

For Fine Lines and Wrinkles
SPF 50, PA ++++
₹ 550
Primer sample set featuring vibrant packaging and product labels.
"Colorful primer sample set stacked against a vibrant pink background."
Primer sample set

₹ 550
SET ME UP Brightening Setting Spray
SET ME UP Brightening Setting Spray
SET ME UP Brightening Setting Spray

For Dark Spots and Dullness
SPF 35 Pa ++++
₹ 799
SET ME UP Hydrating Setting Spray
SET ME UP Hydrating Setting Spray
SET ME UP Hydrating Setting Spray

For Fine Lines and Wrinkles
SPF 35 Pa ++++
₹ 799
SET ME UP Mattifying Setting Spray
SET ME UP Mattifying Setting Spray
SET ME UP Mattifying Setting Spray

For oily and acne prone skin
SPF 35 Pa ++++
₹ 799
The Get Even Set: moisturizing primer, concealer, serum foundation.
"The Get Even Set: Serum Foundation, Concealer, and Moisturising Primer."
The Get Even Set

₹ 2,999
The Matte Up Set featuring primer, concealer, and foundation.
Make Up Set at Low Price in India
The Matte Up Set

₹ 2,999
The Zit Quit Set with matte primer, concealer, and serum foundation.
concealer for acne & uneven texture set
The Zit Quit Set

₹ 2,999
"The Calm On Set products: hydrating primer, concealer, serum foundation."
"Eye Light concealer, Calm On serum foundation, and primer on pink background."
The Calm On Set

₹ 2,999