What’s in my makeup bag: Founder’s edition
Our founder Ananya Kapur is a chemist herself and is a makeup curator, quite literally....
Hit the Base right with remedial formulas!
Your base has been one of the most struggling spaces when it comes to makeup!...
Stop Making a Hole in your pocket and use these sticks instead!
We’re all fascinated when makeup brands come up with new products or new variants of...
DUPES!! Stop burning your pocket, these dupes can save you thousands
Genz has a fad of trying everything new and when it comes to beauty, they...
Lipstick dupes for half the price!
Nothing changes your look, better than a perfect pout that suits you the best! Every...
Rainproof makeup: All you need to know about it!
You shower, put on your favorite dress, ace that makeup look, and step outside —...
MULTI-PURPOSE MAKEUP FOR THE WIN
There’s no doubt that the wave of beauty is hitting all the girls, men, and...
The Perfect Non Greasy Base for Summer
Winters and cold blues are bidding goodbye and we’re so not sad because with this...
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